Walmart cranks up advertising drive, with or without TikTok

The world's largest retailer is making better use of its wealth of shopper data to link promotions on its website and app with ads inside its network of 4,700 U.S. stores, according to Reuters interviews with six advertising agencies and Walmart ad tech partners, three major brands plus bankers and ex-employees.

from Gadgets Now https://ift.tt/3ojVFZ0